![]() ![]() Coffee lovers were asked for their taste and quality impressions before the Circle K logo was revealed. Taking inspiration from blind taste tests, Circle K created a trendy-looking “Kafe” branded coffee truck - the type typically associated with artisan, barista-style coffee vendors - and served up the same coffee available in its U.S. To highlight and challenge these misconceptions, Circle K recently conducted a social experiment that put the taste and quality of its coffee to the test without the bias of the “convenience store coffee” tag coloring guest perceptions. However, despite its focus on delivering great-tasting, high-quality coffee, Circle K realizes people may still have negative preconceptions. stores - and is filling them with only 100% sustainably sourced premium coffee beans. Circle K recently invested in installing bean-to-cup self-serve barista-quality coffee machines in its more than 7,000 U.S. And there is a reason the freshly ground coffee is so popular. ![]() “We imagine after trying our coffee, you will love it as much as we do.”Ĭircle K serves more than 120 million cups of coffee across the U.S. So proud, in fact, that we’re giving it away for free for everyone to give it a try,” said David Hall, vice president of global food service at Circle K. ![]() “At Circle K, we’re really proud of the coffee we offer our customers and believe it stacks up against the world’s best cups of coffee. To redeem, customers can first personalize their cup of coffee via the self-serve coffee machines and then take their coffee to the register. 25, so they can tell the difference between barista-brewed and Circle K coffee. Circle K announced it is giving customers a free cup of coffee on Jan. ![]()
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